Stand Out Vs. The Competition (Sell It Like a Mango) – Donald Kelly and Carson Heady

Competition is inevitable… and good – it forces us to show up better, evolve offerings and invest significantly in customer relationships. The Sales Evangelist’s Donald C Kelly joins me to discuss.

Check out the full discussion here!

Understand your competition. Information and knowledge are key and knowing a strengths-weaknesses-opportunities-threats breakdown of your competitors helps you determine with whom and in what areas you should focus.

Donald wrote an important book called “Sell it Like a Mango: A New Seller’s Guide to Closing More Deals” where he discusses his first experience with selling & how he learned to master the competitive landscape. Check it out here!
Just like you have a playbook, so do your competitors and customers. Value is in the eye of your prospect, and they don’t necessarily care about your key initiative. Knowing how to leverage your strengths and meet your customers where they want to be met make all the difference.
Check out the full discussion here!

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