When I launched the Soul Jacker box set last week, I also took a hard look at the blurb I was using for Soul Jacker book 1. This blurb was only a few months old. It’s a book I’ve re-blurbed multiple times. But somehow, this time around I could see how little of the ‘sizzle’ was coming through. It was all steak. Descriptive. Interesting. Not exciting. David Gluckman Case Study Maybe it was doing a mentoring session with David Gluckman, inventor of Bailey’s Irish Cream, a few weeks back that helped me see this. In advance of our session I …
