How to write a Press Release for your book launch.

Coventry writers’ group has just published an anthology to coincide with the start of the year’s events in Coventry as it becomes the UK City of Culture 2021. We are lucky to have in the group a successful novelist and feature writer who cut her teeth as a reporter on the local paper. One outcome of this is that she knows how to write a press release that will catch an editor’s eye rather than go straight into the bin. This is the one she prepared for the group’s anthology. It’s worth a read just to note what a good press release should contain. (You are welcome, of course, to also buy the book using the link at the end of the post.)

Press release; what to include:

Heading – what is the newsworthy matter you want people to know about?

Why now?

Background info, plus a bit of ‘human interest.’

Why the newspaper readers would be interested.

Where to get hold of the book

Who to contact for more information.




Coventry Writers’ Group has produced a brand-new anthology celebrating the city becoming the UK City of Culture 2021. Entitled ‘Telling Tales’ it features 21 creative pieces of writing in the form of short stories, articles and poetry, all with a Coventry theme.

The CWG is the longest established writing group in the city, founded in the 1950s. Contributors to the anthology include novelist and playwright Margaret Egrot, romance novelist Ella Cook, children’s author Ann Evans, poet Emily Lauren-Jones, Queen of African horror Nuzo Onoh, article writer Margaret Mather, short story writer Hilary Hopker and writer David Court who has recently had one of his sci-fi stories adapted for the screen. There are also excellent pieces by up-and-coming writers in the group.

Between the covers you’ll find humorous stories, nostalgic tales, factual articles about this great city, and poems that you’ll love. The actual cover of the anthology features a beautiful original watercolour painting of Bayley Lane by local artist, and secretary of the CWG, Hilary Hopker.

Chair of The Coventry Writers’ Group, Maxine Burns said: “As a group, we have published a number of anthologies over the years, and we are proud to present our latest medley of stories, poems and articles written by some of our members to mark the city becoming UK City of Culture 2021.

“The CWG has always welcomed all calibre of writers, be they complete novices, multi-published, or anywhere in between. The group offers enthusiasm, support and advice to all. We hope people will enjoy reading this book as much as we have enjoyed writing it.”

Once Covid restrictions are fully lifted, the Coventry Writers’ Group hope they will be able to launch the anthology with events around the city. They are hopeful too that they will be able to resume their monthly meetings at the Big Comfy Bookshop, Fargo Village, on the first Tuesday of each month from 8pm – 10pm.

Telling Tales – Celebrating Coventry UK City of Culture 2021 is available from Amazon and all good book shops, priced £5.99 paperback, £1.99 kindle.

ISBN 979 8746368317

Editor’s Notes:

For further information please contact one of the CWG committee;

Ann Evans at Mobile 07535 665 892.

Hilary Hopker at

Margaret Mather at Mobile 07532 411147.

Maxine Burns (Chair) at Mobile 07956 455844.