Who reads Christmas books? #AmReading #AmWriting #RespectRomFic

Image showing book covers for Under the Mistletoe, The Christmas Promise, Christmas Wishes, The Little Village Christmas, A Christmas Gift and Let it Snow.

When I decided to write a post about Christmas books, I first solicited feedback from two large, active readers’ groups on Facebook. I asked: ‘If you read Christmas-themed books, whether they’re romance-at-Christmas or crime-at-Christmas, can you tell me why?’

Overwhelmingly, the most popular answer was:

  • ‘I love Christmas books!’

Almost as popular was:

  • to get in the Christmas mood and/or feel immersed in the season of goodwill.

Others included:

  • reading Christmas books is a part of the run-up to Christmas, a tradition
  • many Christmas books have happy endings, increasing the positive feelings (this possibly isn’t true of crime-at-Christmas)
  • to reflect on the spirit of Christmas
  • to ‘live’ the sort of Christmas the reader would like to have, but doesn’t, including having a vicarious Christmas if spending the season alone
  • escapism – Christmas books tend to focus on what’s important: family, charity, hope and community, rather than commercialism
  • Christmas books are frequently uplifting
  • they heighten the romance of the season.

Stanley Unwin said: “The first duty of any publisher to their authors is to remain solvent,” so it’s not hard to see why publishers publish Christmas books. Christmas stories sell in large numbers. Most of mine have charted in the Official UK Top 50, UK Kindle Top 100 (one went to #1) and some the Top 20 Mass-Market Fiction. Magazines, newspapers and websites include them in Christmas gift guides. The season is short but intense.

I write Christmas books, and not just because they sell. (Here comes the writing bit.) I think my ‘plotty head’ recognises the possibilities arising from the heightened stakes of a book set at Christmas time.

I view it like this: during the festive season, good things seem better and bad things seem worse.

Let’s take an example of ‘good’ – a couple getting engaged at Christmas. Their wonderful news only doubles the celebrations; they meet more friends and family at Christmas and each time make their announcement, show off the rings, talk about future plans. A Christmas engagement is memorable and romantic, bedecking Cloud Nine with glitter and fairy lights.

On the other hand, how bad does it feel to get a redundancy notice in the week before Christmas? The good time had by others highlights the plight of the character who’s lost their job and money woes leap into hard focus. How will the Christmas credit card bill be paid, the Christmas food bill, the tickets for the latest Christmas movie or fuelling the car for Christmas visits across country? The January pay packet may be the last for a while. Family members are about to be let down just when they were expecting to be flying high.

This heightening of stakes makes my plotting life easier. Contrasts between ‘haves’ and ‘have nots’ are greater (hence Charles Dickens writing A Christmas Carol to bring attention to the plight of the poor), conflicts are tougher, celebrations more joyous, goals more important. A bad Christmas experience can taint Christmas forevermore… unless a novelist comes along to weave into the story a reason to enjoy Christmas again and for scars to be healed.

For me, writing Christmas books has an unexpected benefit – I’m part of so many Christmases! People read my books to get in the festive spirit and gift them to each other (there are few things easier to wrap than a book). If someone messages me with a request to buy a signed copy they often ask, ‘Do you mind?’

No, I don’t mind – I’m delighted! It’s a privilege to be, in a small way, part of Christmas. 

Image of more Christmas books