So mid-week I had all those revelations fuelled by some new data analysis – full post here – but in essence these were the findings: The Last Mayor 1-9 box set has sold 1 copy for every 3 ad clicks consistently for the last 3 months, earning a tidy profit. The Wren thrillers sell 1 for every 10 ad clicks and have decent readthrough, but lose money because the funnel is not deep enough (not enough books at high enough price). My response was to increase the price of Saint Justice to $2.99 and cut loss-making Facebook ads, while substantially …
