3 weeks in to Facebook ads

I have now spent £600 on Facebook ads! You may remember from my analysis a week back that I was losing money. So am I in profit yet? Ha ha, no! I have made £500 so far, so I am still £100 underwater. This is actually pretty generous too, assigning all earnings to FB ads, which is not accurate – even without ads I get a couple of sales a day, so it’s probably more like £200-£300 losses. Well well well. Oddly though, I am holding my nerve still. In practical terms, I have only lost £100, which is really …